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Brand Gating on Amazon: What It Means

1 min read · Selling on Amazon.ca

Gated brands need Amazon's approval before you can sell them. Here is how to check before you buy.

What gating is

Amazon restricts who may list certain brands, categories and products, usually to control counterfeits and safety.

How to check

Search the product in your seller account and try to add an offer. You will see whether approval is needed and for which condition.

Getting approved

Amazon usually asks for invoices from a manufacturer or authorized distributor. Retail receipts are often not accepted.

Before you buy

Check every item
Remember approval can differ between new and used condition
Keep your own list of brands you can and cannot sell

General information for resellers, not financial, tax or legal advice. Marketplace fees and policies change; check the current rules before you buy.

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