Repricing Without a Race to the Bottom

A sensible pricing approach protects margin while still winning sales.

Set a floor

Know your lowest acceptable price before listing.

Match, do not undercut

Undercutting by a cent invites the same in return.

When to hold

If other sellers are low on stock, the price usually recovers.

When to cut

• Seasonal stock near the end of the season
• Items approaching long-term storage fees
• Products with more sellers arriving

Tools

Automatic repricers save time. Always set a minimum price.