Price Errors: Should Resellers Chase Them?
Price errors look like easy profit, but orders are often cancelled. Here is how to treat them.
What happens
A store lists a product far below its real price by mistake. Word spreads and orders pour in.
The reality
- Online orders are frequently cancelled
- Stores are generally allowed to correct obvious errors
- A voluntary scanner price accuracy code that many retailers follow covers a till price higher than the shelf price; it is not a right to buy at a mistaken price
If you try
- Do not plan your budget around it
- Do not argue with staff
- Expect limits
Better use of time
Real clearance is slower but it actually ships.