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Authenticity Complaints: How Resellers Avoid Them

1 min read · Selling on Amazon.ca

Authenticity complaints are the biggest account risk for arbitrage sellers. Here is how to reduce it.

What triggers them

A buyer says the item seems fake or used
A brand reports your listing
Amazon asks for supply-chain documents you cannot provide

Why arbitrage is exposed

Amazon often does not accept retail receipts as proof of authenticity.

Reduce the risk

Sell only pristine, sealed items as new
Avoid brands known for complaints
Match the exact listing
Keep every receipt anyway

If you get one

Respond with a clear plan of action and the documents you do have. Do not ignore it.

General information for resellers, not financial, tax or legal advice. Marketplace fees and policies change; check the current rules before you buy.

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