A Reseller's Glossary: 30 Terms Explained
Short definitions of the terms resellers use, from ASIN and Buy Box to gating, ROI and sell-through.
Sourcing
- Retail arbitrage (RA): buying in stores to resell
- Online arbitrage (OA): buying from websites to resell
- Clearance: stock a store is marking down to remove
- BOLO: "be on the lookout", a product worth buying when seen
Listing
- ASIN: Amazon's product identifier
- UPC: the barcode number
- Buy Box: the offer a shopper buys from by default
- Gated: needing approval to sell
Money
- ROI: profit divided by cost
- Margin: profit divided by selling price
- Referral fee: the marketplace's commission
- Sell-through: how quickly stock sells
Fulfilment
- FBA: the marketplace stores and ships for you
- FBM: you ship orders yourself
- Prep: labelling and packing to the warehouse's rules